You get a product that I cannot pass up even on my strongest of days. The Alice in Wonderland Book of Shadows.
This premiered on urbandecay.com on the 15th. I ordered it in the morning, and it was sold out by that evening.
As many already know, Urban Decay was approached by Disney to produce a product in honor of their new Alice in Wonderland film directed by the great Tim Burton. When you open the cover, there is a beautiful pop-up showing a shrunken Alice making her way through Wonderland.
There is also an extremely strong magnetic closure on the lid, so there are no worries of it flopping open accidentally - better to protect the delicate pop up pieces inside.
But on to what we really care about - the makeup inside. It comes with a travel sized primer potion, two 24/7 eye pencils - in zero (black) and flipside (a lovely blue), and 16 shadows.
On initial impressions, I think that Drink Me, Eat Me and Oraculum will be my favorites, but they are all lovely.
A nice characteristic of this book is that not all of the shadows are full of glitter like those of some BOS past. Chessur, White Rabbit, Wonderland, Curiouser, Midnight Tea Party, and Jabberwocky are all infused with the chunky glitter that UD shadow is known for, but the rest have either shimmer or silk finishes. And, while there are a few bright colors, most can be used with neutral looks, so I am sure to get a lot of use out of them.
This palette is a bit pricey at $52. However, I was able to justify the cost by figuring that, at that price, each shadow averages in at only $3.25 - and that isn't taking the liners or primer into account. That's about the same you would pay for a drugstore shadow, and since I will get good use out of all of these colors, it's a fair investment.
A note to those interested in purchasing this - do take note that these are not new colors. Rather, they are some of UD's more popular shades that have been renamed after Alice characters and themes. A sheet has even been provided in the packaging that gives a break-down of the shades' original names -
Underland - Flash; Alice - Painkiller (from the Show Pony palette); Oraculum - Baked; Queen - Last Call; Chessur - Chopper; White Rabbit - Polyester Bride; Wonderland - Maui Wowie; Curiouser - Grifter; Muchness - X; Mushroom - Mushroom; Midnight Tea Party - Midnight Cowboy Rides Again; Vorpal - S&M; Absolem - Homegrown; Drink Me, Eat Me - Sin; Mad Hatter - Twice Baked; Jabberwocky - Oil Slick
From what I can find, these have already been distributed to Sephora stores, and the store will be taking telephone orders tomorrow (the 22nd) but they're not yet offering it online. If you're interested in getting your hands on one of these, I suggest you act quickly. I haven't seen any information on how many units UD is providing to stores, so it's possible that it well sell out just as quickly as it did from the UD site. These are supposed to be limited edition palettes, so once they're gone - they're gone.
I will try to update this post as I learn more information about availability dates, but the fastest way to find out is to follow UD on twitter at www.twitter.com/UrbanDecay411.
Edit: It will be available on Sephora's website January 26 and will be coming out in the UK the first week of March.